CLR Brands®

So Clean. So Hot.

Most household cleaner ads are sterile, aspirational, and forgettable. We found a stat that changed everything: 60% of Americans are more attracted to their partner when they clean the home. Suddenly, CLR wasn't just about tough messes—it was about the turn-on of someone rolling up their sleeves and putting hot elbow grease into scrubbing the bathtub. Stains, gunk, and grime are the ultimate turnoff. Cleaning them? Undeniably sexy. This campaign reached a different audience than "Been There. Outdone That." by tapping into something no one else in the category would touch: desire.