Mutual of Omaha

Protect It Fiercely

For over a century, Mutual of Omaha has helped people "protect your kingdom." But "kingdom" wasn't connecting emotionally with aging adults. We told stories of grandparents in moments that matter—surrounded by the people they love most. Insurance decisions are made with the mind, but which company you choose gets swayed by the heart. Beautiful production, genuine emotion, and a campaign line that ties back to their brand’s heritage.