Agency Self Promo

Leap For Loaves

Every four years the world gets an extra day. For Leap Day 2012, we decided to make ours count. This was my first brief at my first full-time copywriting job, and somehow we convinced the agency to donate $1 to local food banks for every foot people jumped using a web app that measured your phone's accelerometer—something that had never been done before. The project ran for 24 hours and was featured on the Fast Company homepage the entire day. Not a bad way to start a career.