Buffalo Wild Wings
Over course of a couple years, I got the change to helped Buffalo Wild Wings celebrate something that unites all sports fans: they're obsessive weirdos, and B-Dubs is their natural habitat. Whether it was teaching March Madness devotees the fundamentals of elite fandom, exposing B-Dubs' role in manipulating NFL overtime, or helping fans navigate game-day distractions in an 8-bit quest for wings and beer, the work leaned into the absurdity of sports culture.
Fandamentals (March Madness 2014)
The Coach is a man from another era—old school, born when star athletes stayed out of jail and had summer jobs. We brought fans inside his dust-filled basement office where he molds average sports fans into great ones through his Fandamentals system, teaching the secrets to ultimate March Madness fandom
Unseen Force (NFL Season 2014)
For years Buffalo Wild Wings had been manipulating sporting events to last longer. Moving goal posts. Manipulating sprinklers. Whatever it takes so their customers could gobble more wings and guzzle more beer. Finally, mainstream media started to notice. We put Kansas City Chiefs running back Jamaal Charles in the hot seat, with both a scrum of reports and gotcha-journalism extraordinaire, Dan Patrick.
Protect the Football (NFL Season 2013)
An 8-bit throwback platformer where you're the B-Dubs Buffalo navigating game-day distractions. Crying babies, dirty laundry, bad TV reception, Russell Simmons-esque gym instructors. Avoid them all, collect footballs, and make it to the one place perfect for enjoying football: Buffalo Wild Wings.
