Summit Brewing Co.

Beer We Go

Beer and baseball are so intertwined in our minds that we barely notice where one ends and the other begins. When people get excited about the game, half the time they're really thinking about the beer. So for Summit's Twins Pilsner launch, we replaced classic baseball language with the word "beer"—and it all clicked into place. Suddenly, the truth was out: these two Minnesota greats don't just belong together, they're basically the same thing.