CLR Brands®

Been There. Outdone That.™

CLR built its reputation cleaning the uncleanable—decades-old calcium deposits, rust stains living rent-free in utility sinks, messes that professionals declared beyond hope. But being overqualified for the toughest jobs means you're perfect for all of them. This campaign reintroduced CLR's undefeated cleaning products with the swagger of a brand that's seen some stuff and isn't impressed by your bathtub ring. The confident, slightly bored tone became the throughline for spots, radio, and social—earning gold at regional ADFEDs and proving that when you're this good at cleaning, even easy jobs are satisfying.